ATTENTION: B2B CMOs/Marketing VPs/Demand Gen Directors
Stop Getting Blamed For ‘Bad Leads’
On a 45 min 'Lead Quality Review' call, you'll get clarity on how to start delivering undeniably good leads and end the blame game.
Who we've worked with
Trusted by $5 million+ revenue companies
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Dear Marketing Leader,
You know that sinking feeling when you walk into another management meeting...
The one where sales missed their targets again.
Where fingers start pointing.
Where suddenly YOUR leads are the problem."Marketing's leads are terrible."
"These people aren't qualified."
"We need BETTER leads, not more leads."
Sound familiar?
Here's what's really happening: It's not your leads. It's not even sales' fault entirely.
It's the broken handoff process that's sabotaging everyone.
After 15 years in B2B marketing, I've seen this movie play out dozens of times.
Marketing delivers leads, tosses them over the fence, and hopes for the best.
Sales picks up cold prospects who barely remember filling out a form.
Nobody's primed. Nobody's nurtured properly.
The result? A blame game that makes everyone look bad.
But what if I told you there's a way to fix this in 90 days?
What if you could walk into your next leadership meeting feeling confident instead of defensive?
What if sales actually THANKED you for the quality of leads coming through?
What if you could take credit for identifying and implementing the solution that finally broke the stalemate?
Here's How We Fix The "Bad Leads" Problem Once And For All
At SIGNAL, we don't just generate more leads.
We treat your prospects like VIP guests at a 5-star hotel - with the kind of concierge service that makes them excited to talk to your sales team.
Three things happen:
🎯 You Get Qualified Leads Sales Can't Dismiss
No more "these people aren't ready to buy" complaints. Every lead that reaches your sales team has been properly qualified and warmed up through our multi-touch process.
📞 Prospects Actually Show Up Ready To Buy
Forget about no-shows and confused prospects who don't remember filling out your form. Your sales team gets meetings with people who understand your value and are genuinely interested in moving forward.
📈 Lead Quality Keeps Improving Over Time
Most lead gen gets worse as audiences burn out. Ours gets better because we continuously optimize based on what actually converts to revenue, not just what generates clicks.
Why This Works When Everything Else Fails
Most agencies dump leads over the fence and call it a day.
Most in-house teams try to solve this with "better targeting".
That's not the real problem.The real problem is that prospects reach your sales team cold, confused, and unprepared.
They don't remember your brand. They don't understand your value. They're not primed for a sales conversation.
We fix that upstream.
By the time prospects reach your sales team, they've received a thoughtful gift, had a warm conversation with us, and know exactly what to expect.
Your sales team gets leads who are actually excited to talk.
No behavior change required from sales.
No finger-pointing.
No more fumbling for answers when leadership asks what you're doing about lead quality.
The Results Speak For Themselves
Take Cirata, for example.
We took them from averaging just a few leads per month to over 50 qualified leads monthly from senior IT decision-makers at brands like:
Google • Microsoft • Oracle • Barclays • Walmart • KPMG • Adobe • Deutsche Bank • Intel • MongoDB • Verizon
We started working with them in September 2024, their revenue has grown 87% from January to June 2025 vs the previous 6 month period.
Now, we can't guarantee your results will be identical - every business is different. But we can guarantee we'll improve at least one of these critical metrics in 90 days, or you get your money back:
✅ % of leads we actually speak to on the phone
✅ % of leads that book meetings
✅ Meeting show-up rates
✅ Sales close rates
✅ Sales qualified lead volume
We only need to move the needle on ONE of these metrics to make this worthwhile for companies with £15k+ average customer value.
But we work on improving ALL of them.
Here's What Happens Next
I'd like to offer you a 45-minute Lead Quality Review Call where we'll:
Review your ICP
Analyze your lead sources - Which channels are working and which are wasting budget?
Audit your funnel - Where exactly is quality breaking down?
Examine your handoff process - What happens between "lead" and "sales conversation"?
You'll leave this call with clarity on the exact levers that can flip the "bad leads" blame game in your favour - whether you work with us or not.
Important: This is an extremely hands-on service, especially during the pilot phase. We can only take on 1 new client per month.
Ready To Stop Being The Scapegoat?
If you're tired of being blamed for "bad leads"...
If you want to walk into management meetings with confidence...
If you're ready to be the hero who finally solved the marketing/sales handoff problem...
Book your Lead Quality Review Call now.
It's a video call. Just click the link, pick a time that works for you, and let's identify exactly where your lead quality is breaking down.
This call is for B2B companies with £15k+ average customer value who are serious about fixing their lead quality problem once and for all.
P.S. Remember: We only need to improve ONE metric to make this worthwhile.
Most companies see improvements across all five.
The question isn't whether this will work - it's whether you'll be the marketing leader who takes action while your competitors keep playing the blame game.
Who is this for?
CMOs, Marketing VPs and Demand Gen Directors in B2B companies that sell high-ticket products or services to large companies.
Marketing teams that feel like they are 'doing their part' by generating leads.
People who are ambitious, that want to grow revenue, enterprise value or share price.
If you’re worried about keeping your sales pipeline full.
For anyone who needs better leads fast.
Who want a partner they can trust to deliver for the long-run
Our Partner Results
We helped Cirata generate over 30 leads from household-name companies in just 2 months.
Cirata starting receiving leads immediately, from companies like Verizon, Google and Barclays.
We helped a B2B company generate 23 leads in two weeks.
Our client wanted to book meetings with two types of prospects: businesses actively looking to digitise their operations, and those that had already digitised but who might switch provider in the future.
To help them build a stronger pipeline, we used the gifting campaign to identify which companies were already working with competitors and uncovered contract renewal dates. They could then follow when those companies were re-entering the market, rather than wasting time reaching out too early.
Lead Quality Improvement Guaranteed!
All of our partnerships come with a guarantee of at least 5 leads in the first month, or we will work for free until we achieve that number.
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Frequently asked questions
Who is SIGNAL for?
Our service is designed for Marketing Leaders in B2B companies with over $5 million in revenue. If you want to scale your business, generate new leads and break through revenue plateaus, SIGNAL is for you.
What type of companies benefit from this service?
Our strategies are particularly effective for B2B companies that want to land high-value B2B clients.
How is this different from other lead generation agencies?
Most agencies focus on volume and dump leads over the fence. We focus on the entire prospect experience - from first touch to sales handoff. By the time prospects reach your sales team, they're warmed up, educated, and genuinely interested. No more cold, confused leads that sales complains about.
What if our sales team is resistant to change?
Good news - we don't require any behaviour change from your sales team. We handle the lead warming and qualification upstream, so by the time prospects reach sales, they're already primed and ready. Your sales team just gets better quality conversations.
What size companies do you work with?
We work with B2B companies that have £15k+ average customer value, typically 11-200 employees with dedicated sales teams. If you're already running LinkedIn ads or cold email but struggling with lead quality, you're likely a good fit.
Do you work with companies in our industry?
We work across B2B industries as long as you meet our criteria (£/$15,000 average customer value). The lead quality problem exists everywhere - from SaaS to professional services to manufacturing.
What happens on the Lead Quality Review Call?
It's a 45-minute diagnostic session where we audit your current lead flow and identify exactly where quality breaks down. You'll leave with specific insights about your ICP targeting, lead sources, funnel gaps, and handoff process - whether you work with us or not.
Why can you only take 1 client per month?
This is an extremely hands-on service, especially during the pilot phase. We personally manage every aspect of the lead warming and handoff process to ensure quality. Taking on more clients would compromise the level of attention each account receives.
What if this doesn't work for our business?
We guarantee to improve at least one of five key metrics (lead contact rate, meeting booking rate, show-up rate, close rate, or overall volume) during the 90-day pilot, or you get your investment back.
How do I know if our "lead quality" problem is real or if it's just sales making excuses?
On the review call, we'll help you identify whether it's truly a lead quality issue, a handoff process problem, or a combination of both. Often it's not about the leads themselves, but how they're nurtured and transitioned to sales.